Caution: We Know What You Are Thinking

We have twice blogged — here and here — about Moodgrapher, a mood-tracking site built by Gilad Mishne at the University of Amsterdam. It tracks the blog entries of Live Journal users and aggregates their mood indicators to see how a given event (a terrorist act, a natural disaster, an election) influences societal mood. Levitt proposed that corporations might employ a similar feedback device so that CEO’s could know what their employees are thinking.

Now Mishne has written us to say that yes, that’s a great idea, “but it requires employees to continuously report on their moods — and this is unlikely to happen, even if the reports are anonymized.” But Mishne already has a solution — “a new technology,” as he writes, “enables predicting the mood levels just by examining the text being written at a given time … This enables application of your suggestion without explicit reporting from the employees, e.g. by computational scanning of emails (of course, there are privacy issues here, but that’s a different discussion).”

This reminds me of a story, several months back, about how some companies try to gauge customer sentiment by measuring how hard a customer mashes the buttons on his phone while making his way through the company’s automated menus. Here is a demo of Mishne’s latest work, and here is his academic paper on the subject.

Leave A Comment

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COMMENTS: 36

  1. Robin says:

    What I’m thinking is — proof reading isn’t your strong suit. But your knew that already, right?

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  2. Kuz says:

    wow, that’s rude.

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  3. Like Your Book says:

    The worst part of being an atheist is that there’s no one to talk to while you’re getting a blowjob.

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  4. Anonymous says:

    Gaudere’s Law continues to astound. Is your claim, Robin, that your thoughts are proof that reading isn’t their strong suit? Or do you just have a penchant for breaking compound words apart, willy nilly?

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  5. Vinnie says:

    I would think that running a regular poll on the company-intranet would be a much more direct way of gauging employee-sentiment than trying to extrapolate moods from some text they typed at some point…

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  6. minghan says:

    Take a look at blogshares. I am surprised this sort of stuff exist.

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  7. Bobby says:

    There should be a mood indicator, or a frustration indicator, for people who do not have Live Journal accounts who want to leave comments on Live Journals. Blogger almost made that mistake. Well – they did for a little while, but they opened up to ‘other’ and ‘Anonymous.’

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