A couple days ago, Levitt and I were in Orlando for a lecture. Driving down the freeway, I spotted a flashing billboard for the Orlando Sentinel. The first screen was headlined “TODAY:” and trumpeted the current issue’s lead article. Then the next screen flashed. It said “TOMORROW: RIOTS IN PARIS.” Tricky business, I thought, trying to predict tomorrow’s news. The following day, I woke up to an article in USA Today stating that 18 of the top 20 newspapers in the U.S. had circulation losses. The Sentinel‘s loss was one of the largest.
Tomorrow's News Today
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. You can also watch it on 
I have no sympathy for newspapers. Their incentive is ad revenues. So they print PR releases and whatever else they can get cheaply such as government propaganda and wire service stories. I also don’t blame them, this is the situation they find themselves in. Their market is spreading horizontally and they have to compensate by becoming shallower. It’s a death spiral. For a thorough explanation of what’s happening to them (blogs) read “The Innovator’s Solut!on” by Christensen of Harvard Business School.
I have no sympathy for newspapers. Their incentive is ad revenues. So they print PR releases and whatever else they can get cheaply such as government propaganda and wire service stories. I also don’t blame them, this is the situation they find themselves in. Their market is spreading horizontally and they have to compensate by becoming shallower. It’s a death spiral. For a thorough explanation of what’s happening to them (blogs) read “The Innovator’s Solut!on” by Christensen of Harvard Business School.
have you seen the girl on the train reading today’s paper yesterday?
http://tinyurl.com/dw9f4
have you seen the girl on the train reading today’s paper yesterday?
http://tinyurl.com/dw9f4
Not really on this topic, but Marginal Revolution had an interesting question about who would star in Freakonomics: The Movie that I thought I’d look for your reaction on.
Not really on this topic, but Marginal Revolution had an interesting question about who would star in Freakonomics: The Movie that I thought I’d look for your reaction on.
Well – I think they can hold on for a little while thanks to their slick marketing tactics. I just signed up for a 3 month subscription to the local Salt Lake paper, after a high school kid came to the house. Basically, the paper will give him a $500 college scholarship, after he signs up 25 people for the paper.
Well – I think they can hold on for a little while thanks to their slick marketing tactics. I just signed up for a 3 month subscription to the local Salt Lake paper, after a high school kid came to the house. Basically, the paper will give him a $500 college scholarship, after he signs up 25 people for the paper.