Our British publisher, Penguin U.K., continues to delight and astound us with their marketing cojones. How would you like to come across this new poster in the Tube? It is perhaps not surprising that Penguin won a big marketing award this year for their work on Freakonomics. It should be noted that the “3 million copies sold” refers to worldwide copies, not just U.K. — although I think we’ve done better in the U.K. on a per capita basis than the U.S., which is pretty strange considering how U.S.-centric the book is.
Buy This Book or He Will Crush You
and 
. You can also watch it on 
Why are sumo wrestlers the only men that look good in thongs?
Why are sumo wrestlers the only men that look good in thongs?
I have to say the Uk cover is much cooler than the US cover. No offense to the apple/orange.
I have to say the Uk cover is much cooler than the US cover. No offense to the apple/orange.
Why are you surprised? We like intelligent debate as much as the next country, it’s in a language and culture we’re familiar with, and being a smaller island, the word of mouth recommendations get around faster.
And I love seeing the posters on the underground. They’re great fun.
Why are you surprised? We like intelligent debate as much as the next country, it’s in a language and culture we’re familiar with, and being a smaller island, the word of mouth recommendations get around faster.
And I love seeing the posters on the underground. They’re great fun.
That guy looks like a cheater.
That guy looks like a cheater.