From theslanket.comThe marketing hook for the suddenly-everywhere Snuggie is that its form-fitting coziness helps you keep down your home-heating bills. (O.K., that’s only one hook: the ads also claim that ordinary blankets are too cumbersome and may, tragically, entrap your hands.)
There are a host of other blankets-with-sleeves (a.k.a. “robes”) on the market, from the “original” Freedom Blanket to the socially conscious but awkwardly named Slanket. One upscale version, the Nuddle, even includes a pocket in front for your hands and another at the bottom for your feet (the Nuddle is so upscale that it doesn’t have sleeves, it has slats).
Niche-marketed blankets didn’t catch on last winter, when home heating costs skyrocketed with rising fuel prices.
So why now?
and 
. You can also watch it on 
How did the Apollo astronauts get to the moon without these?
I don’t think even Ron Popeil would use one of these.
With the housing bubble burst we could buy a trailer to wear our snuggies in for the same price.
Because people are sitting home unemployed watching commercials.
A fool and his/her money are soon parted.
Because this year we have more people out of work sitting at home watching TV. The idea of saving money now is a means of survival. It’s purchasers will see it as a way to save big money.
has anyone seen the youtube spoof of the snuggies commercial? ridiculously hilarious.
I didn’t see any evidence presented to show that they caught on this winter either. Just wear a jacket! How about those free heaters built by the Amish that use very little electricity? And watch out for Sham Wow imitators.
Never underestimate the power of a good name.
Perhaps it take about 1 year to develop, patent and start to market a product aimed at solving a problem such as skyrocketing home heating costs?