Security Blanket — With Sleeves!
The marketing hook for the suddenly-everywhere Snuggie is that its form-fitting coziness helps you keep down your home-heating bills. (O.K., that’s only one hook: the ads also claim that ordinary blankets are too cumbersome and may, tragically, entrap your hands.) Read More »
Awards Are Meaningless Except When They’re Not
Despite charges that it simply wants to grab web traffic, Time.com has bravely gone ahead with its second annual list of the Top 25 blogs on the web. And guess who made the list? Yep. For the second straight year. We’d like to thank the Academy … Seriously, we are flattered and thankful. Thanks especially Read More »
What Would Micropayments Do for Journalism? A Freakonomics Quorum
The notion of micropayments — a pay-per-click/download web model — is hardly a new one. But as a business model it hasn’t exactly caught fire, or even generated more than an occasional spark. Lately, however, the journalism community has become obsessed with the idea. This is what happens when an existing business model begins to Read More »
Put Your Money Where Your B-Tush Is
Thanks to The Times‘s nice writeup (“Dieting? Put Your Money Where Your Fat Is”), an Internet company that I helped found, www.stickK.com, has been getting a spike in commitment contracts. As readers of this blog know, stickK (shameless plug) is a commitment store that helps you stick to your goals. We’ll elicit support from your Read More »
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