The Pint-Size Recession

| Citing tough times, Haagen-Dazs claims it was forced to downsize its ice cream pints: they will now be 14 ounces instead of 16. But to rival Ben and Jerry’s, a recession (or even depression) is no excuse for less ice cream. The company responded to the news by reassuring its customers: “Now more than ever, you deserve your full pint of ice cream.” No word yet on whether any gas stations will try to pass off three quarts as a gallon … [%comments]

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COMMENTS: 36

  1. --E says:

    The chocolate bar companies long ago shrank the size of the bars (or replaced chocolate with something the FDA allows to be called “chocolate” but which Europeans wouldn’t feed to their dogs).

    This strategy doesn’t shock or even disturb me. But please tell me they won’t still call them “pints”!

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  2. K says:

    Our local grocery chain has been trying this same scam on its customers. Without lowering prices, a half-gallon of ice cream has shrunk, first to 1.75 quarts, and now to 1.5 quarts.

    Each change has been disguised as a packaging change, so if you didn’t pay attention to the amount marked on the container, you’d assume you were still getting the same quantity.

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  3. ms says:

    soon you will be charged just for thinking of the brand
    you know for wear and tear on their equity investment

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  4. Gannon says:

    #3: Some bars have started using pint glasses called “falsies.” They only hold 14oz thanks to a thicker bottom, but are otherwise identical to a regular 16oz glass. It’s sad times we live in.

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  5. Rob says:

    This happens *all* of the time. Take chocolate bars; at least in the UK. There was once Mars Bar, many years ago. Its price gradually increased more and more, until (say) it hit 35p. Then, Mars introduced a small Mars Bar, for 25p (the cost of the bigger one a few years earlier). They then phased out the larger one, and replaced it with an even bigger Mars Bar, for 55p (probably actually the same £/size as the previous large one, but you don’t notice).

    Then gradually they’ll up the price of the lower one, make it a bigger size to make you not notice and introduce another small one in time. Which, in 2020, will cost £5 :)

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  6. Howard Tayler says:

    @E Nobody should be feeding chocolate to their dog, unless it’s not really chocolate. Theobromine is toxic to dogs, and the LD50 is quite possible for a dog to eat in one sitting (around 2lbs of chocolate, IIRC.)

    The point… if Europeans won’t feed it to their dogs, assuming they know about theobromine’s effects, then it must actually be made of chocolate.

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  7. Joseph says:

    Paper towels and toilet paper.

    The big brands can’t raise their prices, so instead the rolls become smaller and smaller. This gave rise to the “big roll” which is actually the size of a “regular roll” from a few years ago.

    Alas, even the “big roll” has shrunk, and now they have come out with the “giant roll”.

    Have you seen a “regular” roll of toilet paper recently? It is pitifully small.

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  8. Pat says:

    Girl scout cookies are still the same price, but now have fewer cookies.

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