The “Bill Golden Gates Bridge”?
In case you missed it, take a look at this plan for the cash-strapped New York MTA to sell off naming rights to subway stations. The first taker: Barclays, which will buy the privilege to rename the stop at Atlantic Avenue and Pacific Street in Brooklyn Barclays Center. Read More »
LoJack for iPhones
A while back we wrote about Adeona, a free tracking program that could help police locate and recover a stolen laptop. As a bonus, we figured, thieves might be less inclined to steal any laptop, since every laptop they stole could potentially lead police to their doors. Enter Find My iPhone, a new service by Apple that does the same thing for your iPhone. After losing his phone in Chicago, one man recently tracked his phone down personally and confronted the thief, who, shocked at having been found, handed it back with a handshake. Read More »
How to Get the Google Hook-Up
When Google opened a major routing center in Lenoir, N.C., some community members complained that the town gave Google to much in the way of incentives — such as sales-tax-free electrical power. Now Google seems to be giving back: the company is hooking up downtown Lenoir with free wireless Internet for the next three years. Read More »
Advice Worth $1 Billion
Usually, when people talk in terms of billions of dollars, they are referring to macroeconomic questions. Recently, however, three economists (Jeremy Bulow, Jonathan Levin, and Paul Milgrom) were hired as consultants to advise a group that was bidding in a spectrum auction that would allow them to provide wireless service.
By following the advice of the economists, the group was able to purchase wireless coverage for the United States for $2.4 billion, while their major competitors ended up paying $3.5 billion for the same spectrum in the same auction. Thus, their advice was worth more than $1 billion to their clients. Read More »
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