Once upon a time, America was a wild, unsettled country. Enterprising men and women eager for land of their own literally ran for it. They spent their lives working from dawn until dusk on lonely homesteads to build a better life for themselves and their children.
The distance between survival and total failure was small, and families behaved accordingly — protecting against risk with great caution.
Barry Ritholtz, in his new book Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy writes, “The iconic image is the American cowboy. You can picture him on a cattle drive, wearily watching over his herd. All he needed to get by were his wits, his horse — and his trusty Winchester.”
Americans are proud of this heritage, proud of being a country of “determined, self-reliant individuals” where hard work, not government handouts or family connections, promised a shiny future. Ritholtz’s book seeks to explain how the United States, once so proud, became “a nanny state for well-paid bankers.”
Ritholtz may be just the right person to explain the transition to both the disillusioned amateur and the finance junkie. He doesn’t pull his punches or bury the truth in layers of finance-speak, caveats, and disclaimers. Since he began blogging seven years ago, in-the-know readers of his popular blog, The Big Picture, have turned to Ritholtz for his prescient, refreshingly honest commentary on the economy. Anyone interested in understanding the roots of our current crisis should check out the book, but while you wait by the mailbox, here are some highlights.
Ritholtz On Bailouts
Unlike some commentators and economists who have blamed the crisis on a failure of capitalism and free markets, Ritholtz bases his book on the premise that we haven’t had a properly functioning capitalist system since 1971, the fateful year that the U.S. government bailed out Lockheed Martin.
Before 1971, ” … excessive greed, recklessness and foolish speculation were punished by the market.” If an early American cowboy left his herd to pursue a shaky investment deal, he most likely ended up ruined, stuck on a construction crew in some dusty outpost while he tried to scrape together enough money to start again. Meanwhile, the conservative cowboy who stuck with his herd, growing it carefully and cautiously, prospered — and perhaps picked up a few of Cowboy #1′s cattle at a steep discount.
After 1971, all of that changed.
While the United States government had intervened on other occasions to encourage young industries, its involvement had been modest and usually resulted in the delivery of a valuable public good. The Lockheed bailout was different; it was the first government bailout of an individual, private corporation. It also flew in the face of capitalism’s crucial auto-correcting mechanism. Ritholtz quotes the economist Allan Meltzer: “Capitalism without failure is like religion without sin — it just doesn’t work.” A generation of American cowboys had learned that if their business venture failed, their very own red, white, and blue knight would come riding in.
Ritholtz walks his reader through the bailouts of the 70′s, 80′s, and 90′s and stops briefly at the 1980 Chrysler bailout to play “What If” as in “What if the government hadn’t butted its nose into the private sector?” He hypothesizes that the failure of Chrysler might have served as a wakeup call to General Motors, Ford, and the United Auto Works (UAW) union, resulting in more fuel-efficient cars and more sustainable labor contracts. Chrysler’s assets may have attracted investors, Korean manufacturers perhaps, and the company may have reemerged as a smarter, slimmer corporation. “It is quite reasonable to conclude that the bailout of Chrysler in 1980 prevented significant market forces from doing their best to reboot the entire U.S. auto sector.”
Ritholtz on Greenspan
Ritholtz reiterates some well-established criticisms of Greenspan — he kept interest rates too low for too long, he had blind faith in the self-regulating powers of markets, etc. However he also takes the Federal Reserve governor to task for his focus on propping up asset prices, a policy Greenspan affirmed in 1996. Greenspan said, ” … evaluating shifts in balance sheets generally, and in asset prices particularly, must be an integral part of the development of monetary policy.”
To Ritholtz, this new focus on asset prices as a goal of monetary policy explains much of Greenspan’s disastrous actions. He writes:
The Fed’s power to change interest rates as a way to promote and protect asset prices is the key to understanding the Greenspan era. Indeed, it is the crucial economic element that was the precursor to the late 2000 bailouts. Rather than seeing markets as a sign of the economy’s health, the Fed chair tended to see asset prices as an end unto themselves. What this led to was the treatment of symptoms, rather than underlying causes. The markets’ health, rather than the economy’s, seemed to be what was of paramount importance.
Once Greenspan established his willingness to protect asset prices, traders and market participants began to engage in ever riskier behaviors. After all, as long as Greenspan had their backs, what was the downside?
Ritholtz on The Ratings Agencies
Ritholtz doesn’t go any easier on the ratings agencies, a stance which has caused him some headaches. In a recent blog entry, he wrote that he butted heads significantly with McGraw-Hill, the book’s original publisher and the owner of Standard and Poor’s, over his critique of the agencies. Ritholtz eventually returned his advance and found a different publisher for the book.
Ritholtz explains that the ratings agencies were integral players in the creation of the structured products, working to ensure that they received triple-A ratings. It was these triple-A ratings that allowed the securities to spread so thoroughly through the market, leaving even “conservative” investors vulnerable.
More controversially, he also places blame squarely on the purchasers of these products. He writes:
Buyers of these securities should have paused a moment to consider one simple fact: These C.D.O.’s rewrote the laws of economics. They promised to be as safe as U.S. Treasuries, but paid out a significantly higher yield. In other words, for the same exact risk, the reward was much greater. This should have been recognized as an impossibility. In the markets, greater reward always means greater risk. Someone would either be winning a Nobel prize in economics — or going to jail.
Bailout Nation is a lament for the early days of our country, for a system that was both ruthless and ruthlessly efficient, a system that no longer exists in the United States. Ritholtz writes, “As a car guy, I can say without hesitation that General Motors hasn’t designed a dashboard that wasn’t ugly as sh*t since the 1950′s.” He then goes on to point to Toyota’s success in America and concludes, “I am hard-pressed to name any nonfinancial American company that deserves bankruptcy more than G.M.”


I have not read Ritholtz’ book but I will. It is about time someone pointed out how we have declined from a nation of doers to a nation of leechers.
It is simply impossible to survive with an economy that relies on service industries vs. manufacturering. And the nail in the coffin for the latter would be the Energy Bill recently narrowly passed by the House
So our cowboys are really closet-socialists. And thanks to our pay-to-play government, it shall remain that way (unless there is ever true campaign finance reform).
i utterly agree with nosybear- any nostalgia belies the myth of free markets and capitalism themselves- we have never had free markets, as they are much too unstable to build a society around- and we have never had capitalism- what we have is a system of state capitalism, whose corruption has reached the apex from subsidy by taxpayer to downright looting of the taxpayer bank- what we really have is financier outlaws, and we need a sheriff to round ‘em up- Cuomo can you here me?… CUUUOOOOOOMMMMMMOOOOO!!!! (to be read as Shane)
Thanks for this column, today. I have never heard of Barry Ritholtz before, But I will buy this book and read his blog. My conception of the modern market is similar to how you describe that of Mr. Ritholtz. I just haven’t known how to properly state my ideas.
Though not a goldbug, I also believe that our repudiation of the gold standard , about the same time as the Lockheed Martin bailout, has had a deleterious effect. There is no longer any kind of real baseline. Everything is by fiat which can be dictated by those who can best petition or bribe the government politicians.
Nothing is real anymore; the rules change to benefit small connected segments of our society. I look forward to reading more of Mr. Ritholtz’s thoughts on this subject.
Good article, but it’s too late. Our country will have to learn the hard way again. As you can see there is no real economic perspective among most of the public. An inefficient economy with slow or little growth will be the result of bailouts, continued rent seeking, and government subsidy. We are trading our future away to become debt slaves to the Chinese because we are afraid of some short term pain and don’t have faith in the efficiency of the invisible hand.
With a hed like “The Nanny Nation” on the front page, I thought I was going to be reading about finger-wagging Dudley Do-Rights (and municipalities) lecturing us on exercising, eating food with lower cholesterol, stopping already with that smoking habit, etc.
Good points well made, though, even if it wasn’t what I expected.
Can I just add my voice to the rest who are tired of the only-partially valid “cowboy” metaphor? In point of fact, the West was really won by cooperative efforts in towns and communities, not by Clint Walker (much as I loved him, and yeah, I’ve given my age away) all by his lonesome watching over the heard.
Meanwhile, back at the mechanized, hygienized, four-wheel dependent-21st century-TV-Internet Saturated-Lazy-A** Ranch, a whole lot has changed in the last 150 years and faceless guys in suits sitting at computers were looking at enough money to buy and sell Dodge City – and naturally took it and ran.
Government isn’t creating culture, it’s reflecting it.
That’s why there’s so few family ranches and farms being handed down – subsequent generations don’t want to work from dawn till dusk and they want nice clean jobs where they can make lots of money and shower before work intead of after work.
The truth is, there have to be regs because human nature is a cesspool of short-term greed (like, Hell-O! Mr. Greenspan!), but it can’t be too interfering or we get Stalinism. So somehow a judicious blend of oversight and market vitality that works for who we are now, and not a John Ford cartoon that was never real in the first place, has to be arrived at.
I’m not thrilled with the bailout, either, and I’m a liberal progressive. But I’m not thrilled with it because it allowed a corrupt system to reconstitute itself in much the same form, let the perps go free, had the fingerprints of that crony skank Larry Summers all over it, and gave the banks a real soft landing while it left the rest of us to sink or swim.
Whaddya think of that, pardner?
It looks like “Nanny Nation” shares some myopia with Gunn’s take on pioneering days: 19th c. land settlement was available for mainly for Americans of European-descent; present-day banking bailouts are for predominantly white, upper-class oligarchs. Please complicate this picture of the recipients of government largesse.