North Korea has come out with its first beer commercial for Taedonggang River Beer, “the pride of Pyongyang,” which shows both businessmen in suits and a sweaty worker in uniform enjoying a cold one. No word in the ad on how much a River beer costs, but with the average North Korean making about a dollar per day, it seems more like an upper-class good, enjoyed by the likes of the country’s leader Kim Jong-il — who has visited the brewery — rather than your average working man. (HT: VSL) [%comments]
Make It a Taedonggang River Beer
and 
. You can also watch it on 
Mr Jones…..you have way to much time on your hands.
Thanks…..i needed that,
In the word “Taedonggang”, “-gang” means a river, so “Taedonggang River” isn’t a correct trasnslation. ^^
“No word in the ad on how much a River beer costs, but with the average North Korean making about a dollar per day, it seems more like an upper-class good.” What a specious statement. Millions in Africa, for example, live on a dollar a day but beer is one industry that does exceptionally well across the African continent. Beer in Africa is most definitely not an upper class good. Perhaps Heineken might be, but not the various local brands, which are consumed in large quantities by “your average working man.” What would make beer consumption in North Korea any different?
Hwitaeg, dani: What is the relationship between exporting beer and feeding the population? Wouldn’t exporting beer, if profitable, make it easier to import food to feed the population? Obviously all this gets distorted in a totalitarian regime, but by how much?