Today is the day the last substantial changes are being made to the manuscript of SuperFreakonomics, which will be published on October 20. We feel it is considerably better than the first book but of course you will be the judge of that. Today is also the day, happily, that the book’s cover has been completed. It was executed by our friends at Number 17, with explosive and photographic assistance from the extraordinary Andrew Zuckerman. I love it very much, but I am pretty biased. I’m sure you will share your views, especially if they run counter to mine. (The black border around the title is fuzzy here only because this is an electronic version; it looks sharp in print.)
and 
. You can also watch it on 
I think it looks way too silly and quirky, although you probably like that.
I’m sure the content will be great though.
I like this a lot!
I think it is perfect! Definitely an eye-catcher-I cannot wait for the book!
I’m excited. I think the life insurance with suicide bombers’ll interesting. Kind of self-explanatory, but still interesting.
Number17? Boo. Now it just looks like Newsweek – which looks foolish. All their designs look the same. No borders and too much white space. Things that look good on the web but are confusing to the eye on print.
Awesome.
Totally rad.
You have cultivated enough loyal fans and readers of the original book to successfully market the sequel by virtue of its own literary and anecdotal merits. I think the additional ‘teaser’ subtitles may capture the imagination and interest of other consumers who will notice and potentially consider this book for an impulse purchase.