What Do Ignatz Semmelweis and Robert S. McNamara Have in Common?
That was the question posed in this recent contest.
As usual, it didn’t take long for the correct answer to be posted. In this case, it came from one P. Mardel, commenter No. 3:
Both introduced low-cost interventions that had dramatic results. Both were also ostracized by the then-conventional wisdom. Ignatz Semmelweis promoted hand-washing in maternity wards, Robert S. McNamara introduced seat belts in Ford cars. Read More »
No Vaccine? A Different Risk
Paul Offit is one of America’s most-hated scientists. He’s been called a “biostitute” for the pharmaceutical industry and been threatened with death for his advocacy of one of medicine’s greatest innovations: vaccines. In recent years, anti-vaccine sentiment has spread like, well, an epidemic, with frightening results. Read More »
Going "Green" to Increase Profits
One of the hottest topics among business people is how to increase profits by being environmentally friendly. There are many ways to achieve this. At hotels, for instance, by not washing towels during a guest’s stay unless the guest asks, the hotel saves both money and the environment. Green innovations can be featured in advertising campaigns to attract customers. Another potential benefit of “going green” is that it makes environmentally-minded employees happy, increasing their loyalty to the firm.
A Berlin brothel has hit on another way to use environmental arguments to its benefit. Read More »
When You're Paying Per Bone Fragment, Expect More Fragments
We tell quite a few stories about unintended consequences in SuperFreakonomics, including what happens when governments add or increase a trash-collection tax — like this one and this one.
But I don’t think any stories we tell are quite as interesting as the following one, sent in by a reader named Jack Crichton in British Columbia: Read More »
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. You can also watch it on 