How Kids Talk to Santa
University of Scranton psychology professor Carole Slotterback analyzed about five years’ worth of children’s letters to Santa that were sent to her city’s central post office. Read More »
Pay When They Let You
It’s one Los Angeles boutique owner’s answer to the pay-what-you-wish pricing scheme: only open your store to customers you want to let in — and set prices on the spot by sizing customers up. The strategy, she says, has helped her store stay open when other shops around hers are struggling. Read More »
Star Wars Game Theory
In the original Star Wars movie (Episode IV), Luke Skywalker pleads with Han Solo to help the Rebel Alliance battle the Empire, but Han refuses and a disgusted Luke storms off. Chewbacca, being a student of game theory, lays out the payoff bimatrix to Han in their “conversation”: Read More »
Fido or Felix?
Finally, a scientific approach to the eternal cats vs. dogs debate. NewScientist evaluated dogs and cats in 11 different categories: brains, shared history, bonding, popularity, understanding, problem solving, vocalization, tractability, supersenses, eco-friendliness, and utility. It was a close contest but Fido ultimately won six to five. Read More »
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