Pay-What-You-Wish Goes to the Theater

Dallas-based theatergoers can enjoy a pay-what-you-want performance of Death of a Salesman at the Dallas Theater Center tomorrow. Tickets will be available at the theater starting at 10 AM the day of the performance. Who’ll glean a higher share of the list price: Arthur Miller or Radiohead? (HT: Larry Johnson)[%comments]

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COMMENTS: 11

  1. KarenS says:

    I’d like to see something like this implemented at movie theaters. Only, I’d get to decide what to pay after I see the movie.

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  2. Michael Dennis Mooney, Albany, NY says:

    In Albany, at Capital Repertory, a very challenging company, very provocative,
    they do pay what you will as a promotion
    on the final day of dress rehearsals. So
    they get an audience for final dress which
    is skewed a bit towards economizing seniors and retirees, also nerdy singles without dates (that’s me waving from the
    cheap seats, next to my imaginary friend.)
    Usually, they make a point of doing some
    rehearsal type stuff, in order to emphasize
    it’s a rehearsal, so the director might stop
    a scene, and ask the actors to do it again;
    but mostly it’s just a very good performance. And a custom has evolved
    of paying five dollars for the pay what you will, everyone pays five, which, come to think of it is way less than a movie. We have to get there before six and get in line
    to get a ticket, for an eight p.m. show, but
    bargain hunters love doing things like that.
    And my imaginary friend, he gets in for
    nothing. Nobody notices.

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  3. Bill Walsh says:

    “Dallas-based theatergoers” or “theratergoers in Dallas”?

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