Soy Vay? Hoisin Garlic GlazeThe determinants of one’s demand for a product are covered in every introductory economics course. Independent of prices, my income and my general preferences, I also consider the cuteness of the product’s name.
Even though I wasn’t looking for a marinade, on a recent grocery shopping trip I bought a bottle of Soy Vay? hoisin garlic glaze. Not knowing anything about the quality of this product compared to its competitors, I figured why not reward those who created a clever product or company name? A while back, I did the same thing in another context, buying a six-pack of Arrogant Bastard? ale. In both cases, I have literally bought a package-the product and the name; and the package’s quality is enhanced by the clever name. I wonder what’s the very best example of a cute product name?
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–I Can’t Believe It’s Not Butter–
I used to live in West London, next to the base for the “Impact School of Motoring”…
Hot Sauces usually have interesting names http://bit.ly/cVXhMU
I have always found wine to have great names. 7-12$ wines seem to have better names to distinguish one type of wine from the other 800 just like it on the shelf (I know that this has worked on me). I always enjoyed the “Fat Bastard” wine.
Spoon Me is a frozen yogurt chain that was named by Alexandra Watkins of Nationally Acclaimed Naming Firm, Eat My Words. You can google her to find dozens of other brilliant brand names. I also have deep respect for Jay Jurisich at Igor Int’l.
If you watch Iron Chef America, you see this clever marketing ploy all the time.
For instance, WE may call it Macaroni and Cheese, but when a chef serves it it magically becomes:
“Hand-made penne pasta bathed in a myriad of spices and topped with a blend of four artisanal cheeses, italian bread crumbs, and garnished with hand-ground black pepper and sea salt.”
Same goes for bottled water. What we call “water” is, to them, “taken from ancient springs deep in the Swiss Alps, then carefully bottled under the most careful observation in order to preserve the intense freshness….”
Wine is a perfect example. Too many choices within a varietal. Aesthetics of the bottle and it’s label play a big role after you’ve decided your price range. Obvious outside factors, though, could be a label under the bottle saying “91 points” and no other bottle has their score listed. College girls love the wine called “Bitch”, masculine-based labels (could have strong animals, etc) appeal to men, etc.
I always thought that this product for removing messy stains had a great name; and the slogan “Just one spray and away goes the DNA” is classic..
http://www.youtube.com/watch?v=nQOUjO85UVM