Soy Vay? Hoisin Garlic GlazeThe determinants of one’s demand for a product are covered in every introductory economics course. Independent of prices, my income and my general preferences, I also consider the cuteness of the product’s name.
Even though I wasn’t looking for a marinade, on a recent grocery shopping trip I bought a bottle of Soy Vay? hoisin garlic glaze. Not knowing anything about the quality of this product compared to its competitors, I figured why not reward those who created a clever product or company name? A while back, I did the same thing in another context, buying a six-pack of Arrogant Bastard? ale. In both cases, I have literally bought a package-the product and the name; and the package’s quality is enhanced by the clever name. I wonder what’s the very best example of a cute product name?
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I just bought this same product this week for the exact same reason!
I don’t know about “cute” but “Gorilla Glue” got me to grab a bottle.
Shmalz Brewing company has a delicious beer called He’Brew. There are a few varieties, among them Messiah Bold and Genesis Ale. Oh yeah, you bet it’s Kosher.
http://www.shmaltz.com/HEBREW/index.html
I avoid buying products with really cute names, as I figure that it is relatively easier to come up with a cute name compared to making a good product. Of course, if I know the product’s characteristics, then I don’t worry about a cute name.
Try “Operation Iraqi Freedom” (OIF) vs. the initial name, “Operation Iraqi Liberation” (OIL).
“Homeland Security” – that’s another cute one, although not as cute as “Manifest Destiny.”
For the scientifically literate, Trader Joe’s “Avocado’s Number” guacamole is pretty clever.
I frequently drive by a store that sells countertops that is called “Take Us for Granite”.
On the flip side, there is a tattoo parlor in my town called “Rusty Needle Tattoo.”
A long time ago Sears sold a luggage case that strapped on top of the car. It was called the S-Cargo.