Quotes Uncovered: Well-Known Advertising Slogans

Two years ago, I asked for suggestions for the most memorable advertising slogans of recent years, to help with the next edition of The Yale Book of Quotations. Let me repeat my “bleg” from that time, and ask again for suggestions:

The Yale Book of Quotations includes 140 well known advertising slogans. I would welcome suggestions of famous advertising slogans from the 21st century (i.e., 2000 to 2008 or 2001 to 2008, depending on your definitional preference). I recognize that dating advertising slogans is tougher than dating films or songs, so I won’t be too unhappy about 20th-century suggestions.

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COMMENTS: 84

  1. Damian says:

    I’m lovin’ it – McDonald’s

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  2. Brian says:

    Geico-So easy a caveman can do it.

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  3. Michael C says:

    Gets you thicker, quicker – Shlitz Malt Liquor

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  4. Matthew says:

    Every Generation Refreshes the World – Pepsi 2008-2010
    Don’t be evil – Google
    We’ll pick you up – Enterprise
    Can you hear me know? – Verizon

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  5. Lucas says:

    Avoid the Noid

    - Domino’s Pizza

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  6. Lowell Thompson says:

    As a recovering adman, I fear a relapse if I participate in the seemingly harmless exercise.

    But, as soul brother numero uno might admit, “I cain’t hep myself”.

    “Making technology make sense”

    Microsoft (Isn’t it ironic. Microsoft was better at making slogans than making software.) Yes, I’m an Apple head.

    “Think Different”

    Apple (A rare example of a company not just living up to, but actually exceeding, its slogan).

    I’ve got to go now but I shall return.

    http://buythecover.com

    BTW: What’s a “bleg”?

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  7. Melissa says:

    “Ask why.” Enron
    “Where Vision Gets Built.” Lehman Brothers
    “Happy Jetting.” JetBlue
    “I’m a PC.” Microsoft
    “What can Brown do for you?” UPS

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  8. CL says:

    “Priceless!” MasterCard
    “Don’t leave home without it.” American Express
    “Fair and balanced.” FOX News
    “Obey your thirst.” Sprite

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