How Apple Sets Prices
An article in Bloomberg BusinessWeek breaks down Apple’s pricing strategy and identifies its key components. Read More »
Probably Not the Way to Run a Restaurant
I happened to be driving by an A&W restaurant the other day. I also happened to be thirsty. So I stopped in to order a frosty mug of root beer.
“We’re out of root beer,” the worker told me. Read More »
When That Child in the Street Is an Optical Illusion
Let’s say you live or work in an area where there are a lot of vulnerable pedestrians – kids, maybe – and a lot of cars as well, and that the cars habitually drive too fast for your taste.
What do you do? Read More »
Self-Created Noise Pollution
I was working at my desk recently when I heard a loud electronic chirp. I’d never heard it before. I was willing to overlook it once, but then I heard the chirp again, and again, and again, about every 30 seconds. Read More »
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