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A Thirsty Economist Walks Into an A&W Restaurant …

… and something strange happens: there’s no more root beer. The economist was Freakonomics co-author and University of Chicago economist Steve Levitt. He was thirsty for a cold, frosty mug of A&W’s signature root beer. But, he was told, the restaurant was sold out of root beer. A while back, Levitt stopped by a KFC Read More »



Quotes Uncovered: Wisdom From Business Leaders

Continuing with my requests for famous quotations and sayings that might make it into the next edition of The Yale Book of Quotations, I’d like now to ask for memorable recent (or not-so-recent) words of wit or wisdom from business leaders. Read More »



Prepare for Landing: The Friendly Skies Competition Winner

There is a dark side to the popular Freakonomics contest: the allure of Freakonomics schwag can turn otherwise rational, law-abiding people into animals willing to violate any norm of civilized behavior. As a result, there has been skullduggery in our competition in which we asked for your best (or worst) air travel stories. More in a bit.

But first, a couple of entries that are too late for prize consideration but quite amusing nevertheless. Read More »



The Limits of Human Performance: A Q&A With John Brenkus

Every year, athletes break records and accomplish physical feats previously thought impossible. But is there a way to know the upper bound of such accomplishments? Read More »