Slowing Down to Increase Profits?
In the face of economic pressures and customer complaints about coffee quality, Starbucks has revised its drink-making guidelines for baristas: “Starbucks baristas are being told to stop making multiple drinks at the same time and focus instead on no more than two drinks at a time-starting a second one while finishing the first,” reports The Wall Street Journal. Read More »
Our Love/Hate Relationship with Carrots and Sticks
“The honeymoon is over.” These are the words of Alberto Iturra, the leader of a team of psychologists who have instituted a series of prizes and punishments to change the behavior of the 33 miners trapped in Chile. When the miners do what the psychologists want, they are given treats like T.V. and music. But if miners refuse, say, to submit to daily interviews with psychologists, the psychologists will restrict the supply of cigarettes or wine. Read More »
For a First Date, Wear Red
A new study, summarized in the BPS Research Digest, finds that when it comes to the color red, humans aren’t that different from chimps: they both love red. Read More »
What's the Biggest Tax Mistake That Might Be Made This Year? A Freakonomics Quorum
Consider the ingredients: a frail economy, a toxic political environment, looming hard deadlines and massive uncertainty in the business community – the perfect circumstances under which to write some great federal tax policy!
But tax-code writing will be done – on the expiring Bush-era tax cuts, the estate tax, the Alternative Minimum Tax, capital-gains taxes and more. Read More »
and 
. You can also watch it on 