‘Tis the Season Puzzler

Which markets exhibit this kind of trend in Google searches?

Note: the graph shows not just an upward heartbeat spike each January but a marked depression in November and December.

Here’s?a (self-promotional) hint.

Can you conjure a?Google trend with a countercyclical pattern (that is, with elevated searching before the New Year but lower than average levels in January)?

(HT:?Joshua Gans)

TAGS:

Leave A Comment

Comments are moderated and generally will be posted if they are on-topic and not abusive.

 

COMMENTS: 58

  1. foxhound says:

    Countercyclical: Poinsettia

    Thumb up 0 Thumb down 0

  2. Chris says:

    A counter-cyclical trend spiking in December has, for the past few years, been “Chia”: http://www.google.com/trends?q=Chia

    Thumb up 0 Thumb down 0

  3. D.S. says:

    countercyclical: shopping

    Thumb up 0 Thumb down 0

  4. Nerf says:

    For the counter-cyclical – “Champagne”

    Thumb up 0 Thumb down 0

  5. Eileen Wyatt says:

    The problem I’m finding with using holiday terms — Christmas, Christmas tree, Hanukkah, Kwanzaa — for the countercyclical example is that you’ve specified the bottom of the cycle must be in January, and these seem to bottom a bit later in the year.

    If you’re willing to take an example that peaks in November but has a secondary spike in December, TURKEY seems to have its true bottom on searches in January, presumably because by then, nobody can bear to think about it any more.

    Thumb up 0 Thumb down 0

  6. Paulo says:

    Christmas trees

    Thumb up 0 Thumb down 0