FREAK Shots: That’s One Way to Reduce Sugar
Freakonomics reader Jerrod Savage sends in a couple images that seem to show a rather unwholesome advertising strategy. (Don Draper certainly wouldn’t ever pull something like this.) What happens when you reduce the size of a container of Nesquik chocolate syrup by 33 percent? You also reduce the sugar content by 33 percent, magically creating a healthy, low-sugar alternative! Read More »
Swimmers’ Dilemma
How do you create the best master’s men’s swim team when the rules say that team members’ ages must sum to at least 200 years? Read More »
Xcellent Names for Drugz
Ever wondered why so many prescription drug names are loaded with x’s and z’s? Scrabble gives a hint. Read More »
and 
. If you haven’t seen it yet, the movie features Steven Levitt and Stephen Dubner, and was made by a dream team of documentary directors. Paste Magazine named it one of the 