Who You Calling a Bimbo?
A while back, we did a podcast about whether the NFL might someday sell corporate sponsorship on its jerseys, the way soccer clubs around the world do, and even Major League Soccer clubs in the U.S. Read More »
The Economics of Book Covers
Marginal decisions to increase the net of revenue minus costs arise in non-profit organizations as much as in companies. The designers of a recent book, Peter Leeson’s The Invisible Hook (Princeton University Press, 2009), recognized this in picking a cover. Read More »
Confirmed: Beauty Is in the Eye of the Beholder
New research from OkCupid, the research-focused dating site, finds that beauty really is in the eye of the beholder. OkTrends assessed male perceptions of female attractiveness and found that “when some men think you’re ugly, other men are more likely to message you. And when some men think you’re cute, other men become less interested.” Read More »
Quotes Uncovered: Making Money
I’m back to inviting readers to submit quotations whose origins they want me to try to trace, using my book, The Yale Book of Quotations, and my more recent research. Read More »
and 
. If you haven’t seen it yet, the movie features Steven Levitt and Stephen Dubner, and was made by a dream team of documentary directors. Paste Magazine named it one of the 