Next Tuesday, May 24, SuperFreakonomics will finally be published in paperback in the U.S. It has already sold more than half a million copies in hardcover in the U.S. (with more than 1 million sold worldwide), and the Illustrated Edition has gone bananas too. The paperback cover, as you can see here, is not much of a departure from the hardcover.
The book itself has some key additions: a 16-page color insert with illustrations, photos, etc. from the Illustrated Edition; an author Q&A (which you helped write); a transcript of the first Freakonomics Radio podcast (“The Dangers of Safety”); and a pair of essays by Levitt and Dubner about what their fathers taught them.
We should probably give away a bunch of copies of the new edition, yes? What’s the best way to do so?

Give one away to anyone sending an image of a lunch receipt for roughly the cost of the book…that way there can be a free lunch.
Well-loved. Like or Dislike:
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I just want to say I find it morally wrong for a site dedicated to the analysis of cause and effect to do something “randomly”
Huh. Not a lot of people confident in their IQs.
Not a lack of confidence. If it were up to IQ’s, I’d get one. I feel like it’s not a fair measure. Being that there is no way to know, without a doubt, that all the people with the highest/lowest IQ’s would in fact receive a copy. Since there is no international database that list individuals by IQ, it’s impractical to use as a determinate.
I don’t like the high or low IQ options. Greatest marginal utility would arise from a gift to a person who is educated/intelligent (not the same thing), but relatively unfamiliar with economic concepts.
Combine the lowest voted for categories. Right now that would be skinny high IQ people.
Let’s be honest, you guys are already over-worked and under-paid. You don’t need the extra stress of trying to figure out how to allocate a bunch of books to different people you don’t even know. So just send them all to me, and let me worry about how to distribute them.
When I saw “HOW should we give away” my first reaction was: “well, come and hand them out”.
I do like bob’s idea, however, I would not limit it to lunch. Closest total amount on a receipt gets it? “I’d like 8,5 beers please”
Have a nice evening
posted in CEST (Central European Summer Time)
I like random, because that is my best odds, given the other options. Unless the ‘other’ option is give to every John Jackson from Owasso, OK, who has a 2 dogs, 2 cats, and a bald spot, then I think ‘other’ would be my best option.