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Comedian Turns Pledge-a-Picket Tactic on Westboro Baptist Church Protesters

Back in 2005, Levitt wrote about Planned Parenthood’s clever strategy in response to people picketing one of its clinics in Philadelphia. The tactic, known as Pledge-a-Picket, worked like this: for every protester that picketed the clinic, people pledged to donate a certain amount of money (minimum 10 cents). The event raised a reported $40,000, and is now a part of the clinic’s annual calendar.

At the time, Levitt predicted that abortion clinics around the country would soon adopt the approach. It turns out, so has comedian Lisa Lampenelli. The Daily What reports: Read More »



Volvo XC60: A New Green Machine? Not Exactly

I was recently traveling in Europe (including in Switzerland, where 87% of trains are less than 3 minutes late). While I was in Cambridge, England, my old friend and colleague David MacKay, who shares my antipathy to bad numbers, gave me a copy of a recent article in the UK journal Physics World (“Optoelectronics: a green explosion”, May 2011, p. 5 of the optics supplement). The article touted laser-based “green technologies,” including their use in reducing carbon-dioxide emissions:

Volvo’s Johnny Larson says it is possible to shave a few kilograms off the weight of a car’s metal frame by optimizing its design for a laser process. This has knocked up to 2 kg [4.4 lbs] off the XC60, and for every one of these models that clocks up 100,000 km [60,000 miles], 24 kg [53 lbs] of carbon-dioxide emissions will be saved.

So many numbers, so little meaning! Whenever I see so many numbers, I think of what Socrates might have said: “The uncompared number is not worth knowing.” Let’s start with the 2-kg weight reduction. Read More »



Will the NFL Lockout Lead to Increase in Crime?

In an interview with ESPN that aired over the weekend, Baltimore Ravens linebacker Ray Lewis said that if the NFL lockout results in a lost season, crime rates will increase. “Watch how much crime picks up if you take away our game,” Lewis told ESPN’s Sal Paolantonio.

Are Americans really so addicted to professional football that its absence will lead people to go on some kind of crime rampage? Or, is Lewis saying that it’s more of a distraction that keeps us occupied, and our violent tendencies sated? Better to watch Troy Polamalu knock a guy unconscious than doing it yourself. And if so, then why don’t crime rates increase once the season’s over? Read More »



Free Sample No. 1 From SuperFreakonomics Paperback

SuperFreakonomics comes out in paperback in the U.S. tomorrow. It includes a 16-page color insert with material from the Illustrated Edition of the book. Here’s an example, detailing the clever experimental variations the economist John List worked through on the Dictator Game:

(Click through to see a bigger version)