Bring Your Questions for Brandwashed Author Martin Lindstrom
Though the exact percentage is debatable, the fact is that the vast majority of U.S. GDP is made up of personal consumption. The American consumer doesn’t just drive the U.S. economy, for decades he’s been driving the global one as well. Though that dynamic is slowly changing as Americans cut back on just about everything we buy, for the better part of the last 60 years, the U.S. consumer has been king. And from this has sprung a massive marketing and advertising industry coldly focused on a singular goal: getting us to buy as much stuff as they possibly can.
In his new book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, marketing guru Martin Lindstrom trains a bright light on his own industry to uncover all the unsavory things that marketers do to subtly, or not so subtly, influence our buying habits. Lindstrom’s agreed to answer your questions, so fire away in the comments section. As always, we’ll post his replies in due course. Read More »
Pew Study: People Undervalue Their Local Newspaper
A new research report from the Pew Research Center reveals that while Americans get their local news from a variety of different sources, they far undervalue their local paper as a major source of that news. Authors Tom Rosenstiel, Amy Mitchell, Kristen Purcell and Lee Rainie write:
In all, the data in a new national survey show that the majority (64%) of American adults use at least three different types of media every week to get news and information about their local community—and 15% rely on at least six different kinds of media weekly.
The most interesting statistic is the mixed messages that people send about their local newspaper. While 69 percent of Americans claim that losing their local newspaper would have no impact, their reading habits show that people rely on print and online papers for 11 out of 16 major news topics. The authors write: “In other words, local TV draws a mass audience largely around a few popular subjects; local newspapers attract a smaller cohort of citizens but for a wider range of civically oriented subjects.”
How to Learn (Not Just) a Language Quickly
I was never good at languages. Although my first language was Punjabi, I grew up as a monolingual English speaker. In grade school, I took French for many years with grades of mostly Bs and a few Cs. However, I managed to learn fairly fluent German in just a few months. As I look back on it, I realize that I applied methods that help in learning any subject, which is my reason for telling you what I did.
It was 20 years ago in the eight-week language course at the Goethe Institute in Prien am Chiemsee, a beautiful resort town in the foothills of the Bavarian Alps (sadly, that school has since closed its doors). Upon arrival, we took placement tests to determine a suitable class. The instructors offered me the choice of starting in the highest of the three beginning levels or in the lowest of the three intermediate levels. (In college I had studied a year of German, which I estimate as comparable to four weeks of immersion in language school.)
I chose the intermediate class. For the first five weeks, I understood almost nothing that the teacher or the other students said. However, in the sixth week of the course, something amazing happened. Each day in that week I understood more. Read More »
Why Does the Likelihood of Terrorism Increase After Natural Disasters?
In a new RAND working paper, authors Claude Berrebi and Jordan Ostwald use international data to argue that countries which experience a major natural disaster are more likely to have an increase in terrorism activity afterward. In the abstract they write:
Read More »…Using a structured methodology and detailed data on terrorism, disasters, and other relevant controls for 167 countries between 1970 and 2007, we find a strong positive impact of disaster-related deaths on subsequent terrorism deaths and incidence. We find that, on average, an increase in deaths from natural disasters of 25,000 leads to an increase in the following year of approximately 33 percent in the number of deaths from terrorism, an increase of approximately 22 percent in the number of terrorist attacks, and an increase of approximately 16 percent in the number wounded in terrorist attacks, holding all other factors constant.
and 
. If you haven’t seen it yet, the movie features Steven Levitt and Stephen Dubner, and was made by a dream team of documentary directors. Paste Magazine named it one of the 