Opinion



By Steven D. Levitt August 3, 2005, 12:18 am

With Atkins diet company bankrupt, what’s the next weight loss fad? We have an idea, but you will have to wait.

First, let me start by saying that we know we have been remiss about posting on the blog. Tomorrow, there will be a blow-by-blow account of our California trip.

Until then, let me just throw out a little something. I was shocked to hear that Atkins Nutritionals, Inc. declared bankruptcy. Not because I’m surprised that the number of people on low-carb diets has plunged, but because the plunge was so utterly predictable. How in the world can the folks who run that company not have expected this diet to come and go like, say, every other diet that has ever existed? Their web site is here. I wonder what TGIFridays strategy will be with their Atkins menu items?

Despite the complaints from readers that there is already an unhealthy emphasis on this blog about what Dubner and I have to eat, let me just tell you that we are both trying out a top secret diet that is very Freakonomics-y. Neither of us even needs to lose weight; it is just such a fascinating theory of weight loss that we wanted to try it out for fun. I cannot provide details yet, but we expect to write about it in the not too distant future.


From 1 to 25 of 26 Comments

  1. 1. August 3, 2005 12:47 am Link

    You bought up all the pills they sell on Ebay and did a chemical analysis and found that they’re all sugar pills.

    Just kidding

    — Crazy
  2. 2. August 3, 2005 3:10 am Link

    The Seth Roberts Diet!

    — Chris Mealy
  3. 3. August 3, 2005 3:43 am Link

    Does it have to do with incentives? You each pay the other one the cost of food purchased so it’s effectively double the cost?

    Or, if you eat too much, you just have to watch an A’s game and eat crow?

    — Anonymous
  4. 4. August 3, 2005 4:43 am Link

    Trying on the Vanishing Point Diet? (Where you you eat vast quantities of redolent food (Limburger cheese and ripe durian work well) and you appear to have grown smaller since now everyone views you from a great distance.)

    — 3612
  5. 5. August 3, 2005 6:01 am Link

    Eatless, exercise more; never goes out of style.

    — Anonymous
  6. 6. August 3, 2005 6:53 am Link

    I’m guessing that the somewhat less extreme and more palatable South Beach Diet beat them out of the low carb market. I was taught that being the first mover is not always an advantage; sometimes the first mover makes all the mistakes and it is a later entrant into the field that reaps all the benefits.

    — rakehell
  7. 7. August 3, 2005 9:43 am Link

    I heard about the best diet years ago on the Don and Mike radio show. You can eat anything you want but you have to eat with your shirt off while looking in the mirror.

    — Jonathan Schwartz
  8. 8. August 3, 2005 10:59 am Link

    The problem with the Atkins diet is that you can never go off it; you’ll gain the weight back quickly. Does anybody really want to go through the rest of their lives on an Atkins diet?

    — Somerset Frisby
  9. 9. August 3, 2005 11:05 am Link

    The only diet that has ever worked for an indefinite period and will continue to work indefinitely is the diet that states that ‘you’ll lose weight if you consume fewer calories than you burn’. It’s very simple. It doesn’t matter whether you eat 1000 calories of carrots or 1000 calories of cheesecake…if you burn 1100 calories that day you will lose 100 calories worth of weight. Low fat, low carb, high protein, are all essentially irrelevant regarding one’s weight (although they are all relevant regarding one’s health) - the only diet that works successfully is to calorie count by consuming fewer than you burn.

    — Matt Hertz
  10. 10. August 3, 2005 11:35 am Link

    Chris Carmichael thinks, dare I say hopes, the next fad diet will be low-glycemic-index based.

    — Jim Biancolo
  11. 11. August 3, 2005 11:50 am Link

    “I heard about the best diet years ago on the Don and Mike radio show. You can eat anything you want but you have to eat with your shirt off while looking in the mirror.”

    That’s genius.

    — Anonymous
  12. 12. August 3, 2005 12:17 pm Link

    It’s gotta be high-carb. Sugar for everyone!

    — Anonymous
  13. 13. August 3, 2005 1:26 pm Link

    All this diet talk raises questions:

    Is obesity a choice or a disease?

    If one thinks its a disease, could one blame and sue others for one’s choices?

    I believe its a rational choice.

    — Mike Lee
  14. 14. August 3, 2005 10:20 pm Link

    Maybe the next diet trend will be the Maria Callas Diet - deliberate tape worm ingestion :)

    — Anonymous
  15. 15. August 4, 2005 1:05 am Link

    As your sister, Steven, and I demand that you reveal to me the secrets of your diet! Does it involve family-size bags of Twizzlers? If so, I’m already halfway there. Call me! — Linda

    — Linda
  16. 16. August 4, 2005 1:20 am Link

    Hey! You people need one of those functions on your blog that allows people to go back and edit their posts for mistakes in punctuation, syntax, and/or grammar. Embarassingly enough, my previous post contains just such an error. And all you folks who razz Steve about his own frequent mistakes? Please encourage him to take me up on my offer to proofread his posts before they go up, as I am a professional proofreader and copy editor (which I know, given my first post, seems practically unpossible). Steve, I’m not kidding — call me about that diet thing! Confidential to Freakonomics blog readers: If Steve’s own purchasing habits on our recent extended-family vacation are any clue, his top-secret diet involves a cartful of Count Chocula . . .

    — Linda
  17. 17. August 4, 2005 10:33 am Link

    I’ll throw my hat in with the guessers: is it the MarginalRevolution diet?

    — Matt
  18. 18. August 4, 2005 4:27 pm Link

    What about the Diet of Worms?

    — StCheryl
  19. 19. August 5, 2005 1:41 am Link

    Breaking News.

    Revolutionary NEW Weight Loss Diet.

    1. Eat less.
    2. Exercise more.

    Failing that…
    3. Visit a doctor who is handy with a staple gun.

    — Anonymous
  20. 20. August 6, 2005 7:49 am Link

    Very good Stcheryl! The Diet of Worms: Martin Luther is called upon to recant to the Holy Roman Emperor and travels to Worms. Instead of being fearful and contrite, Luther travels as if on a victory march, preaching in towns along the way. He gains stature and support, his numbers swell on the way to the Diet.
    Very Freakynomic

    — 3612
  21. 21. August 6, 2005 9:07 pm Link

    Please do tell!

    — Anonymous
  22. 22. August 8, 2005 4:28 pm Link

    3612, I was trying to be cute and make a pun, not be clever. Thanks for giving me undeserved credit.

    — StCheryl
  23. 23. August 13, 2005 6:32 am Link

    Chris Carmichael’s low-glycemic-index diet idea is actually just a less buzzworthy-sounding version of the SugarBusters plan from a few years ago. But it seems that people are more easily impressed or swayed by scientific-sounding medtechnojargon these days, so “low-glycemic-index” probably will garner attention. Maybe they’ll rebrand it the “LoGIx Diet.”

    My mom was advocated this 30 years ago when she was reading up on Adelle Davis and others who warned about the dangers of processed foods and aggressively encouraged people to focus more on whole grains, colorful vegetables, and unrefined foods. And given that she’s still going strong in her seventies, there would seem to be be some real merit to mom’s “nuts & berries” hippie-esqe nutritional ranting.

    — Rob
  24. 24. August 13, 2005 11:06 am Link

    Here’s the one:

    Vegan diet of predominantly fruits, vegetables, whole grains, legumes, and soy products.
    Soy supplements (one daily serving of tofu plus 58 grams of a fortified soy protein powdered beverage.
    Fish oil (3 grams daily.
    Vitamin E (400 IU daily)
    Selenium (200 micrograms daily).
    Vitamin C (2 grams daily).
    Moderate aerobic exercise (walking 30 minutes six days weekly).
    Stress management techniques (gentle yoga-based stretching, breathing, meditation, imagery, and progressive relaxation for 60 minutes daily).

    Query - how can one be a vegan and eat fish oil? Better - Omega 3 from flax seed.

    — KimE
  25. 25. June 29, 2007 1:01 am Link

    Rhett Elless…

    My wife and I stopped eating in restaurants and starting cooking at home. Two things immediately happened, we saved a lot of money and we gained weight! The food tasted so good that we ate more. Now we\’ve cut back on portion size and have started to…

    — Rhett Elless

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About Freakonomics

Stephen J. Dubner is an author and journalist who lives in New York City.

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Steven D. Levitt is a professor of economics at the University of Chicago.

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Their book Freakonomics has sold 3 million copies worldwide. This blog, begun in 2005, is meant to keep the conversation going. Recurring guest bloggers include Ian Ayres, Jessica Hagy, Daniel Hamermesh, Sudhir Venkatesh, and Justin Wolfers.

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