Opinion



By Melissa Lafsky June 28, 2007, 10:16 am

“The iPhone Effect”: What Studies Lie in Store?

Tomorrow marks the iPhone’s official release to the public, in what will be one of the most hyped and anticipated product debuts in history. So far we’ve seen prediction markets making odds on everything from sales figures to the likelihood of spontaneous combustion. But what of the aftermath? Will economists, psychologists, sociologists and other researchers pick up where the tech experts have left off? We’ve assembled a list of possible studies that could start appearing within the next few years, A.i. (After iPhone). Got your own ideas to add? Feel free to share.

1. “The iPhone’s Effect on Social Cognition: Can We Shuffle Playlists and Web Browse at the Same Time?”

2. “Did iPhone Sales Affect July Gas Prices?”

3. “Gender and the iPhone: Do Women Browse Better?”

4. “The iPhone Crime Effect: How a Joint Phone/iPod/Web Browser Contributed to the National Drop in Violent Crime”

5. “The iPhone Gap: How the iPhone Intensified the Country’s Growing Class Divide”

6. “iPhone Addiction: A Legitimate Disorder?”


21 Comments

  1. 1. June 28, 2007 10:24 am Link

    “My beloved iphone: Did the screen crack in my wife’s purse or in my back pocket?”

    — egretman
  2. 2. June 28, 2007 10:51 am Link

    iPhones and Driving: the correlation between iPhone sales and a nationwide spike in high-speed traffic accidents

    — Teels25
  3. 3. June 28, 2007 11:05 am Link

    iPhone sales: How many were purchased by speculators rather than end-users?

    Can the iPhone be the Blackberry’s Methadone?

    iPhone as Chick Magnet: Does it work? This needs more study.

    — microcars
  4. 4. June 28, 2007 11:06 am Link

    iPhone on the job: costing employers billions in lost productivity

    — discordian
  5. 5. June 28, 2007 11:29 am Link

    The iPhone effect: did AT&T’s gamble on the Apple brandwagon pay off?

    — Ike Pigott
  6. 6. June 28, 2007 11:36 am Link

    iPhone Studies: How much time is spent “studying” the iPhone as opposed to “using” it.

    — microcars
  7. 7. June 28, 2007 11:44 am Link

    iPhone finger epidemic: the long term effect on the healthcare system of iPhone users rubbing their primary index fingertip raw?

    — discordian
  8. 8. June 28, 2007 12:34 pm Link

    iPhone as commerce change agent: How has improved mobile commerce usability effected retail traffic?

    — frontfloat
  9. 9. June 28, 2007 12:39 pm Link

    I just reeealy hope they have it in black

    — frankenduf
  10. 10. June 28, 2007 1:02 pm Link

    @frankenduf: That will be an extra $150, please.

    — Ike Pigott
  11. 11. June 28, 2007 1:05 pm Link

    The iPhone: Why it failed

    — poewar
  12. 12. June 28, 2007 1:26 pm Link

    The iPhone and the $100 Laptop Project, Examining the New Digital Divide and its Impact on African Children.

    — proales
  13. 13. June 28, 2007 1:48 pm Link

    Why should somebody care that a new product was brought to the market? So what?

    — Kirilius
  14. 14. June 28, 2007 2:22 pm Link

    iPhone: New Coke of the 00’s?

    — zbicyclist
  15. 15. June 28, 2007 4:31 pm Link

    If you believe the hype, the story will be how Verizon went under because it turned down the exclusive offer that AT&T accepted.

    — Mack
  16. 16. June 28, 2007 5:23 pm Link

    I shudder at the thought of using cingular. What was Job’s thinking?

    — egretman
  17. 17. June 28, 2007 9:07 pm Link

    “Why do iPhone users still live with their moms?”

    — msp
  18. 18. June 28, 2007 11:37 pm Link

    “Can cats use iphone?”

    — Kent
  19. 19. June 29, 2007 11:09 am Link

    Does AT&Ts Quality of Service dillutes Apple’s brand equity?

    The effect of sensory feelings - Which drugs are emitted by the brain when using the iPhone’s new Zoom functionality?

    Research on Perception - How large does a screen need to be to create the perception of inifinity when watching Star Trek?

    Effects of scial influence, word-of-mouth on network stability — Since due to YouTube http now outnumbered P2P networks in traffic - is the AT&T nework able to handle the iPhone users’ traffic? An anecdotical research using self directed ‘funny’ clips. (On a sideline also a study on the humor of iPhone users)

    — Alex Budzier
  20. 20. June 29, 2007 1:36 pm Link

    Well - the iPhone apparently has had one positive impact on AT&T/Cingular… forcing an improvement in the EDGE network.

    — Ike Pigott
  21. 21. September 7, 2007 7:05 pm Link

    Early-Adopter Price Discrimination - How Much is Too Much? Lessons from two months A.i.

    — Dale Marsden

Add your comments...

Required

Required, will not be published

About Freakonomics

Stephen J. Dubner is an author and journalist who lives in New York City.

Bio | Contact

Steven D. Levitt is a professor of economics at the University of Chicago.

Bio | Contact

Their book Freakonomics has sold 3 million copies worldwide. This blog, begun in 2005, is meant to keep the conversation going. Recurring guest bloggers include Ian Ayres, Daniel Hamermesh, Sudhir Venkatesh, and Justin Wolfers.

Annika Mengisen is the site editor.

Naked Self-Promotion

Detroit Lions left guard Edwin Mulitalo is on a winless team, but maybe that's not all bad, as he can afford to spend the off season reading his favorites: self-help books and Freakonomics.

Wikio - Top of the Blogs freakonomics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Buy from Amazon Learn more

Stuff We Weren't Paid to Endorse

Shopsin's (120 Essex Street) is a New York institution, a restaurant that began as a grocery store; its owner, Kenny Shopsin, is colorful, irascible, and talented. Shopsin's is famous for breakfast but also for its vast, unusual, common-sense menu. Shopsin has just written a book that is half cookbook and half memoir, entirely fascinating. I had never sat down and read a cookbook from cover to cover but that is what happened with Shopsin's book (co-written with Carolynn Carreno). It is called Eat Me. The introduction is a reprint of a New Yorker article by Calvin (Bud) Trillin, a Shopsin's regular. If you do go to the restaurant, do pay attention to Shopsin's idiosyncrasies, because he allegedly has a Soup-Nazi-like intolerance that may earn you permanent exile from his restaurant. (SJD)


I recently took the kids to see a performance by Jim Dale, the longtime British stage actor (he won a Tony for Barnum) who is best known these days as the wildly entertaining reader of the Harry Potter books on tape. He was reading an adaptation of a Eudora Welty story called “The Shoe Bird,” which he recently recorded with the Seattle Symphony. (It was wonderful, and I encourage you to give it a listen.) Afterward, Dale took questions from the audience -- which, predictably, were about the Harry Potter series. Items of interest that emerged: Dale was given only 100 pages of manuscript at a time to read and then record, so he never knew what was coming; and in order to keep track of the 146 voices he’d created for all the characters, he often pre-recorded a bit of the characters’ voices and then held a tape recorder up to his ear in the studio to remind himself. (SJD)


If you live in or are visiting New York and have children, do everything you can to take in one of the Young People's Concerts at the New York Philharmonic. Even if you don’t love the music on that day’s program -- we recently attended “Ravel’s Paris,” not my favorite by a long shot -- all the extras in the program are terrific: the dancers, composers, instrumentalists, and explainers who are paraded out by conductor Delta David Gier to put the music in context for the kids. (SJD)

Archive

Recent Posts

January 08
(30 comments)

The Tennessee Coal-Ash Spill, in Pictures

I was stirring the syrup for a pecan pie when the phone rang. My friend Brenda Boozer called to tell me there had been a massive environmental disaster close to home, and could I possibly get away to take photographs?

January 08
(10 comments)

Our Daily Bleg: Got Any Legal Quotes That Top Lamenting the Demise of Dueling?

Last week’s quotation bleg, asking for suggestions of notable recent U.S. Supreme Court quotes, elicited this response from Jerry E. Stephens, quoting now retired U.S. District Judge Wayne Alley (Western District of Oklahoma):

January 08
(51 comments)

Why You’ll Love Paying for Roads That Used to Be Free, Part Two

In my prior post, I blogged about introducing variable tolls on America’s highways. The basic idea: fight congestion by imposing tolls that vary in response to traffic levels. When roads are too crowded, hike the tolls, keep some drivers out, and thus keep traffic free flowing at all times.

January 08
(15 comments)

Medical Info Overload?

We recently ran a bleg about dealing with too much data.
That bleg prompted the following note from a reader named Geoff Barry:
I had a thought on when it can be truly negative — even unhealthy.
Too much medical information at a layman’s fingertips can actually be detrimental, both for the doctor treating the patient and for [...]

January 08
(2 comments)

The FREAK-est Links

The Economist’s open debate: Is the world getting smarter or not?
Look who got listed as an “amazing resource” for small businesses looking to cut costs.
Instead of just deleting old computer documents, dispose of them with The Unloader. (HT: Kevin Allen Jr.)
The top 2008 news articles that nobody cares about now. (Earlier)

From the Opinion Blogs

Stanley Fish
Roland Burris and St. Augustine

In determining the fate of the Burris appointment, politicians might want to consult Thomas Hobbes, St. Augustine and the crown’s lawyers of the late 16th century.

Proof
Bar and Peace

Is there a relationship between drinking and the divine?

Feeds

  • Subscribe to the RSS Feed
  • Subscribe to the Atom Feed