Opinion



By Stephen J. Dubner July 13, 2007, 2:23 pm

New York Parking Gets Pricier (for Cars) and, Temporarily, Cheaper (for Vespas)

I blogged a while back about parking spaces in New York City, wondering why there aren’t more spaces for sale rather than for lease. An article in yesterday’s New York Times reveals that more new buildings are indeed selling a few parking spaces, including one building in Chelsea whose five spots are selling for $225,000 apiece. This isn’t quite the widespread private market I envisioned — but, well, it’s a start.

In other Manhattan parking news today, the Times reports that Vespa, the Italian scooter manufacturer, has paid for two months’ worth of parking spaces in garages scattered about the city, making them available for free to Vespa drivers. Vespa explains everything on its website entitled …. Vespanomics.com. It defines the term Vespanomics as “the ecological, economic, and personal satisfaction one achieves after buying a Vespa scooter.”

I wonder what would happen in one of these parking garages if you try to park a motor scooter that’s not a Vespa.


11 Comments

  1. 1. July 13, 2007 2:56 pm Link

    Finally, a topic worthy of my intellect.

    I wonder what would happen in one of these parking garages if you try to park a motor scooter that’s not a Vespa.

    What will happen? It will be a scene straight out of 1989’s “Chopper Chicks in Zombietown”.

    — egretman
  2. 2. July 13, 2007 3:49 pm Link

    Same thing that happens when someone parks in any assigned parking place. It has a warning sticker put on it, and then it is towed.

    — rvman
  3. 3. July 13, 2007 4:37 pm Link

    Another interesting article in Time on The New Science of Parking http://www.time.com/time/business/article/0,8599,1641244,00.html

    — codeboy
  4. 4. July 13, 2007 7:45 pm Link

    “I wonder what would happen in one of these parking garages if you try to park a motor scooter that’s not a Vespa.”

    Wouldn’t it be fun if the answer was something like:
    Every non-Vespa scooter will automatically eject its driver 30 feet into the air if s/he tries to park in a Vespa-only spot.

    — majikthise
  5. 5. July 14, 2007 3:12 am Link

    Vespa’s and other scooters have been selling really well in London since the congestion charge was introduced. (scooters are exempt) Vespa’s are cool as well.

    — tejvan
  6. 6. July 14, 2007 8:56 am Link

    Very clever move by Vespa! ;-)

    — Speedmaster
  7. 7. July 15, 2007 12:28 am Link

    “What would happen…?”

    Um, probably nothing. Most people can’t tell a Kymco from a Piaggio. There are lots of ‘retro’ scooters that have copied the Vespa look.

    — Michael Moore
  8. 8. July 15, 2007 1:53 am Link

    Smart move by Vespa and good word to define it too “vespanomics”

    — Nayana Talwar
  9. 9. July 15, 2007 2:22 am Link

    I love the free market. With the free market at work the only thing holding us back is lack of imagination.

    — hyrumberg
  10. 10. July 15, 2007 6:11 am Link

    Actually, it’s open to all two-wheeled vehicles despite the obvious emphasis on Vespas in the press releases and articles. There’s more details and discussion on our forum, found at http://www.nyscooterclub.com

    — Brouhaha
  11. 11. July 16, 2007 12:17 am Link

    Your royalties just got leveraged :(

    Tough luck,

    .lermit

    — lermit

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