Opinion



By Stephen J. Dubner August 6, 2007, 11:45 am

Yo! Yo! Yo-Yo!

A few months ago, I attended yet another boring Knicks game at Madison Square Garden. This time, at least something good came of it. I met a guy named Weber Hsu, one of two young Merrill Lynch employees who left finance to start a yo-yo company, Yo-Yo Nation.

Weber asked if we wanted them to create a special promotional Freakonomics yo-yo. Of course!

The yo-yos are now ready, and we’ll be giving them away as contest prizes. There’s one contest currently running, asking that you guess the pitcher who’ll give up Barry Bonds’s 756th home run. We promised the winner a signed book, but in this case we’ll throw in a yo-yo as well.

We got the yo-yos just in time for the upcoming 1st Annual New York State Yo-Yo Contest and International Yo-Yo Open. I am still trying to untangle the string, so don’t look for me to finish anywhere near the top.


14 Comments

  1. 1. August 6, 2007 11:53 am Link

    a free yo-yo for the first comment???? ;)

    — Orphie
  2. 2. August 6, 2007 12:22 pm Link

    haha you stole my idea, ill take a yo-yo as well

    — visualbowler
  3. 3. August 6, 2007 1:11 pm Link

    Get yer yoyo over to a dictionary, boy. “Blasé” is not an adjective that should be applied to any game, Knicks or otherwise.

    Maybe you meant just “blah”? No sé… (-:

    — Mack
  4. 4. August 6, 2007 1:21 pm Link

    how is this year the first annual yoyo shindig?- I thought yoyos peaked when our prez was a crook

    — frankenduf
  5. 5. August 6, 2007 1:31 pm Link

    I would also like a yo-yo. I actually agree. How could this be the first yo-yo shindig. This is the first I have heard about yo-yos since the mid 1990s.

    — golden52
  6. 6. August 6, 2007 1:36 pm Link

    Now you have to demonstrate how an irrational purchase of yo-yos will lead to an upsurge in sales of your current or future books.
    Was the good, that resulted from your meeting, the reduction in staff at M-L or the increase in availability of yoyos?

    — Matt_birchall
  7. 7. August 6, 2007 1:48 pm Link

    I’ll be a freakonomics yo-yo ambassador! Here’s a pic of me yo-yoing at 13,000 feet.

    http://farm1.static.flickr.com/93/249743941_21c19f5df9.jpg

    — thewbert
  8. 8. August 6, 2007 5:07 pm Link

    97 guesses on the Bond pitcher. No thanks. Can’t wait til your next one!

    — sygyzy
  9. 9. August 7, 2007 10:57 pm Link

    Umm.. they just mean the first year of this particular contest. It’s happening a week after the World Yo-yo Contest in Orlando, and so some of the international players can stay a bit longer an participate. That’s where the “international” part of the name comes from.

    It’s been a while since the last major public “boom” for yo-yoing, but it’s had quite a thriving subculture for the last couple of years due to the internet and rise of new technologies. It’s a world away from where it was in 1998, let alone in the 60s.. If you search around online, you’ll find plenty of crazy videos.

    — Shawn Fumo
  10. 10. August 7, 2007 11:11 pm Link

    It’s not the first yo-yo constest ever, but it is the first New York state yo-yo contest. I think.

    — Chris
  11. 11. August 8, 2007 11:19 am Link

    Just FYI: “blasé” means unimpressed, not unimpressive.

    — Alex
  12. 12. August 9, 2007 6:02 pm Link

    Credible intelligence reports indicated that an already-set-in-motion plan coordinating simultaneous terrorist strikes against US landmarks (Brooklyn Bridge, Midtown Tunnel, Golden Gate Bridge, Disney World, Lincoln Memorial, etc.) was called off by Osama bin Laden because he wanted al Qaeda’s next major attack inside the US to be more “spectacular” than 9/11. (The plot kind of rips apart the “fighting them there so we don’t have to fight them here” mantra, doesn’t it?)

    That being said, a single lone-wolf sniper, whether self initiated or planted into the population with marching orders, is capable of terrorizing an entire metropolitan region for an extended period of time at a very low cost. (Son of Sam, DC Sniper, Manson, etc.) Ten anonymous lone wolves operating in ten large cities can potentially induce mass panic magnified many times out of proportion to their true number. As individual snipers fail to act or are captured/killed, the remaining wolves continue attacking until they too are eliminated.

    — JB in NYC
  13. 13. August 12, 2007 12:43 pm Link

    There is no such thing as a “First Annual.” It does not become an annual event until the second year of the event.

    — BT
  14. 14. August 29, 2007 12:23 pm Link

    Well, this entry would be based on the assumption that the gentleman of mention suffers from some sort of unfortunate condition, but I’d have to go with Nascar driver “Dick Trickle.”

    I look forward to that yo-yo.

    — David

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Stephen J. Dubner is an author and journalist who lives in New York City.

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Shopsin's (120 Essex Street) is a New York institution, a restaurant that began as a grocery store; its owner, Kenny Shopsin, is colorful, irascible, and talented. Shopsin's is famous for breakfast but also for its vast, unusual, common-sense menu. Shopsin has just written a book that is half cookbook and half memoir, entirely fascinating. I had never sat down and read a cookbook from cover to cover but that is what happened with Shopsin's book (co-written with Carolynn Carreno). It is called Eat Me. The introduction is a reprint of a New Yorker article by Calvin (Bud) Trillin, a Shopsin's regular. If you do go to the restaurant, do pay attention to Shopsin's idiosyncrasies, because he allegedly has a Soup-Nazi-like intolerance that may earn you permanent exile from his restaurant. (SJD)


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