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Marketplace Segments


Baby, You Can Program My Car (Ep. 128)

Our latest Freakonomics Radio on Marketplace podcast is called “Baby, You Can Program My Car.” Yes, it’s about driverless vehicles. (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript here.)  

I recently had the good fortune to go for a ridealong in a self-driving Cadillac SRX4 with three of the engineers responsible for making it go: Raj Rajkumar, John Dolan, and Jarrod Snider, all key players in the General Motors-Carnegie Mellon Autonomous Driving Collaborative Research Lab. We rode around a large track that the university has built on the site of an abandoned steel plant in Pittsburgh.

What was most remarkable, to me at least, was how unremarkable it felt to ride in a vehicle that no one was steering or braking. In other words, it felt normal — not like a science experiment or a rocket ride — and, as amazing a feat of engineering as a driverless car is, I also realized how much of the technology to go driverless already exists in the modern cars we’ve been driving for years (cameras, sensors, automation, etc.). 



It's Crowded at the Top (Ep. 125)

Our latest podcast, “Crowded at the Top,” presents a surprising explanation for why the U.S. unemployment rate is still relatively high. (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript.)

It features a conversation with the University of British Columbia economist Paul Beaudry, one of the authors (along with David Green and Benjamin Sand) of a new paper called “The Great Reversal in the Demand for Skill and Cognitive Tasks“:



Help Wanted. No Smokers Need Apply (Ep. 123)

Our latest podcast is called “Help Wanted. No Smokers Need Apply.”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript.)

In many states (21, to be precise), it is perfectly legal for an employer to not hire someone who smokes. This might seem understandable, given that health insurance is often coupled to employment, and since healthcare risks and costs are increasingly pooled. And so: if employers can exclude smokers, should they also be able to weed out junk-food lovers or motorcyclists — or perhaps anyone who wants to have a baby?



The Tax Man Nudgeth (Ep. 121)

Our latest Freakonomics Radio on Marketplace podcast is called “The Tax Man Nudgeth.”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript.)

The U.S. tax code is almost universally seen as onerous and overly complicated. There is always talk in Washington about serious reform — Michigan Reps. Dave Camp (R.) and Sander Levin (D.) are currently working on it — but, Washington being Washington, we probably shouldn’t hold our breath.

So in this podcast we decided to take a look at the tax code we’re stuck with for now and see if there are some improvements, however marginal, that are worth thinking about. We start by discussing the “tax gap,” the huge portion of taxes that simply go uncollected for a variety of reasons. We once wrote about a clever man who helped close the gap a bit. In this episode, former White House economist Austan Goolsbee tells us why the government doesn’t try too hard to collect tax on all the cash that sloshes around the economy.

You’ll also hear from Dan Ariely, who has an idea for turning the act of paying taxes into a somewhat more satisfying civic duty.



How Money Is March Madness? (Ep. 119)

Our latest Freakonomics Radio on Marketplace podcast is called “How Money Is March Madness?”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

The gist: the annual NCAA basketball tournament grabs a lot of eyeballs, but turning them into dollars hasn’t always been easy — even when the “talent” is playing for free.

Last year, March Madness reportedly earned its highest TV ratings in 18 years. This year’s Super Bowl, meanwhile, was the third most-watched broadcast in TV history (behind two earlier Super Bowls), despite (or because of?) an electrical blackout. Interestingly — to me, at least — these two premier TV sporting events are sold very differently: the Super Bowl rotates annually among one of three networks while the NCAA is in the midst of a 14-year contract with CBS and Turner Sports. How does that difference affect ad revenue?



When Is a Negative a Positive? (Ep. 117)

Our latest Freakonomics Radio on Marketplace podcast is called “When Is a Negative a Positive?”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

So when is a negative a positive? When the negative is feedback. We focus on a clever research project by Ayelet Fishbach of the University of Chicago and Stacey Finkelstein at Columbia. It argues that positive feedback certainly has its role — especially when someone isn’t yet fully invested in a new project or job — but if it’s improvement you’re after, then going negative is where it’s at:

FISHBACH: The more a person is committed to a goal — and by that I mean the more someone thinks that they absolutely have to do it, they like doing it, it’s important for them to do it — the more negative compared with positive feedback will be efficient.



The Downside of More Miles Per Gallon (Ep. 115)

Our latest Freakonomics Radio on Marketplace podcast is called “The Downside of More Miles Per Gallon.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

The gist: the Federal gas tax is a primary source of infrastructure funding but, politically, it has proven a hard tax to increase. Furthermore, because the tax is a fixed amount (18.4 cents per gallon) rather than a percentage, gas-tax revenues don’t rise even when gas prices do — as has been happening lately.

Even worse, as modern cars travel further on a gallon of gas (good news, right?), they contribute even less money for the roads they travel. And cars are going to get even more fuel-efficient.

So what’s to be done? Some politicians want to get rid of gas taxes in favor of an increased sales tax — which, Eric Morris argues, is a bad idea, since it shifts the burden to non-drivers.



Sure, I Remember That (Ep. 113)

Our latest Freakonomics Radio on Marketplace podcast is called “Sure, I Remember That.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player in the post, or read the transcript below.) It’s about false memory, particularly in the political realm, and how we are more capable of “remembering” an event that never happened if the event happens to synch up with our political ideology.



Introducing “Freakonomics Experiments” (Ep. 111)

Our latest Freakonomics Radio on Marketplace podcast is called “Introducing ‘Freakonomics Experiments.'” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player in the post, or read the transcript below.)

In it, Steve Levitt tells Kai Ryssdal about a new website we’ve just launched that will help you make tough decisions in life while also taking part in academic research. And there’s Freakonomics swag to be had, too.

So if you or someone you know has a tough decision to make, head over to FreakonomicsExperiments.com. You can read about  the experimental design and check out the FAQ. For instance:

Q: Just what is Freakonomics Experiments?

A: Freakonomics Experiments is a set of simple experiments about complex issues — whether to break up with your significant other, quit your job, or start a diet, just to name a few.

Sometimes in life you face one of these decisions, and you just don’t know what to do. In the end, whatever you decide will essentially be a flip of a coin. Freakonomics Experiments helps you make the decision by flipping that coin for you. Over the next few months, we’ll then check in with you with surveys and other materials. In turn, you’ll help further scientific research. Unlike most games of chance, participating in this experiment is win-win.



How to Live Longer (Ep. 109)

Our latest Freakonomics Radio on Marketplace podcast is called “How to Live Longer.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player in the post, or read the transcript below.)

It looks into why Hall of Fame inductees, Oscar winners, and Nobel laureates seem to outlive their peers. The deeper question in the podcast concerns the relationship between status (not income!) and longevity — a fascinating, complex, and controversial topic (here’s a good place to start reading) about which I believe we’ll hear a great deal in years to come. It will be valuable to know what kind of “status boosts” confer health advantages and, conversely, how disappointment and the like can chip away at us.

This podcast was timed to coincide with two events this week: the annual Baseball Hall of Fame election, in which no players were selected this year for the first time since 1996 (here’s ESPN’s take and here’s a useful statistical snapshot); and the announcement of this year’s Oscar nominees.



How Much Does a Good Boss Really Matter? (Ep. 107)

Our latest Freakonomics Radio on Marketplace podcast is called “How Much Does a Good Boss Really Matter?”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.) 

It’s based on a recent working paper called “The Value of Bosses” (abstractPDF) by Edward LazearKathryn Shaw, and Christopher Stanton. In the podcast, you’ll hear Lazear describe the basic problem:

LAZEAR: Suppose you look at a firm and you see that the firm is highly productive. Well, it may be highly productive because it has productive workers, because it has productive technology, or because it has good supervisors that are enhancing the productivity of the workers, and it’s not so easy to tease out one effect from another.

So how can you measure the impact of the bosses? Data, people, data. And Shaw came up with a huge data set from a company that included roughly 23,000 employees and 2,000 bosses.



Have a Very Homo Economicus Christmas (Ep. 105)

Our latest Freakonomics Radio on Marketplace podcast is called “Have a Very Homo Economicus Christmas.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.) 

It’s the latest in our annual series of explanations about how economists can take all the fun out of the holidays. In the past, we’ve looked at gift cards, deadweight loss, and gift registries.

This year, we have one simple mission: ask economists how they go about shopping for the holidays.



Free-conomics (Ep. 103)

Our latest Freakonomics Radio on Marketplace podcast is called “Free-conomics.”  (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.) 

The gist: economists are a notoriously self-interested bunch, but a British outfit called Pro Bono Economics is giving away its services to selected charities. Martin Brookes is one of its founders:

BROOKES: When we first set up Pro Bono Economics, there were some economists who thought it was wrong, in principle, to give a service to charity for free. That if the service of analysis of their data was valuable, they should have to pay for it.

If the supply side was reluctant, so was the demand side:



Mass Transit Hysteria (Ep. 101)

New York City’s subways and buses carry roughly seven million passengers a day, which goes a long way toward explaining why New Yorkers have one of the smallest carbon footprints in the U.S. Doesn’t that mean that mass transit is inevitably good for the environment?

Yes, no, and sometimes.

Our latest Freakonomics Radio on Marketplace podcast is called “Mass Transit Hysteria.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player in the post, or read the transcript below.) 



How to Maximize Your Halloween Candy Haul (Ep. 99)

A few weeks ago, we got an e-mail from a reader Vishal Dosanjh, who lives in St. Louis:

My daughter asked me this morning why the fancy neighborhoods are the best places to go trick-or-treating. It puzzled me for a moment and then realized it was an economic question. I gave her an answer about disposable income and societal expectations. Anyway I thought it might be up your alley, and I wonder if it’s even true. Do wealthy neighborhoods/people actually give out better candy? She’s 8 by the way.

We set out to answer Vishal’s question in our latest Freakonomics Radio on Marketplace podcast.



Lying to Ourselves (Ep. 97)

Our latest Freakonomics Radio on Marketplace podcast is called “Lying to Ourselves.” (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post.) 

The episode was inspired by a recent poll I saw on Yahoo! Finance (at left).

Does anyone believe for a minute that this many people would actually leave the U.S. if taxes (whatever that means, exactly) were to rise to 40 percent or even 70 percent?



Why America’s Economic Growth May Be (Shh!) Over (Ep. 95)

With the Presidential debate finished, we are officially in the final lap of America’s second-favorite spectator sport. (Yes, football is better than politics.) Of all the talking that Barack Obama and Mitt Romney will do by Nov. 6, you can bet that a great deal of their breath will be expended on economic matters. Because that’s what the President of the United States does, right — runs our economy?

Well, actually, no. The President has far less influence over the economy than people tend to think — as we’ve pointed out not once, or twice, but three times.

That, of course, won’t stop the candidates from talking about their plans to “fix” or “heal” or “restore” our economy — all of which imply that we are in an economic doldrums that is sure to pass. But what if it doesn’t? What if the massive economic growth the U.S. has experienced through most of our history is a thing of the past?

That’s the topic of our latest Freakonomics Radio on Marketplace podcast. (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post.)



Can Selling Beer Cut Down on Public Drunkenness? (Ep. 91)

Our latest Freakonomics Radio on Marketplace podcast is called “Can Selling Beer Cut Down on Public Drunkenness?” 

(You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

It features Oliver Luck, the athletic director at West Virginia University, whose Top 10-ranked football team opened the 2012 season by beating Marshall 69-34. Luck himself played quarterback at West Virginia from 1978 to 1981 and, after a four-year NFL career, got into sports administration. These days, he is best known as the father of Indianapolis Colts’ rookie quarterback Andrew Luck.

As the A.D. at West Virginia, here’s what Luck saw happening at home football games:

“People drinking far too much at pre-game parties and tailgate parties before games. Sneaking alcohol into games. Leaving at halftime or any point during the game to go back out to the tailgate to drink even more and come back into the game. … They would usually drink hard liquor — ‘get their buzz back on’ and come back into the game for the third quarter.  And the police again would know exactly at what point in the third quarter these ‘throw-up calls’ would start to come over the radio.”



There’s Cake in the Breakroom! (Ep. 89)

If you work in an office, do you ever find yourself thinking that you could get more work done at home?

That’s the question we address in our latest podcast, “There’s Cake in the Breakroom!”

You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.

There are at least two primary perspectives on this topic:

  1. Employees think about how much better their lives would be if they didn’t have to deal with commuting, the office culture, etc.
  2. Employers think about how productivity would plunge if employees were allowed to work at home — or, as it’s sometimes known, “shirk at home.”

But there’s at least one more perspective to consider. A firm might look at the office rent it pays and think it might be worth the trade-off to let employees work at home instead.



The Dilbert Index? (Ep. 63)

Our latest Freakonomics Radio on Marketplace podcast is called “The Dilbert Index?” (Download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.) It’s about workplace morale and the measurement thereof.

This segment was largely crowd-sourced from Freakonomics blog readers — so: thanks! It began with a blog post in which a reader named Tim Wadlow asserted that the direction you park in your company lot may say something about company morale. We then opened up the blog to further observations on company morale. One of the most interesting: the “Dilbert Index,” as described by a reader named Damon Beaven:

BEAVEN: I look for the number of Dilbert comics and that seems to be inversely proportional to the level of morale. A lot of Dilbert comics seems to be like a passive aggressive way of an employee complaining.

We also take a step back and ask the basic questions like: How much does company morale matter to a company’s bottom line? What’s the best way to measure morale? And, in the realm of unintended consequences, what happens when a company tries to cut down on sick days?



Does This Recession Make Me Look Fat? (Ep. 61)

We seem to be in the midst of a national obsession with obesity. Our latest Freakonomics Radio on Marketplace podcast is about some of the surprising contributors, and possible economic solutions, to the problem. (Download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript.)

One suspected contributor to obesity, for instance, is the drastic decline in smoking in recent years. It’s great news that fewer people smoke but, according to Vanderbilt economist Kip Viscusi, people who quit smoking tend to gain weight.



Playing the Nerd Card (Ep. 77)

Our latest Freakonomics Radio on Marketplace podcast is called “Playing the Nerd Card.”

(You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

It’s about the rise in basketball players (and other athletes) showing up at press conferences wearing the kind of eyeglasses usually associated with Steve Urkel and Buddy Holly. Among the practitioners: LeBron James, Dwyane Wade, Kevin Durant and Russell Westbrook, Carmelo Anthony, and Robert Griffin III.

What’s going on here? Has the rate of myopia exploded, even among premier athletes?

We talk to Susan Vitale, a research epidemiologist with the NIH’s National Eye Institute, who worked on a large study on myopia in the U.S. There has indeed been a huge spike in recent decades, and it’s especially pronounced among blacks.



Olympian Economics (Ep. 85)

Our latest Freakonomics Radio on Marketplace podcast is called “Olympian Economics,” with Tess Vigeland sitting in for Kai Ryssdal this week.

(You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

With the 2012 Summer Olympic Games getting underway this week in London, we ask a simple question: do host cities really get the benefits their boosters promise, or are they just engaging in some fiscal gymnastics?

If you’ve read what we’ve posted in the past about the Olympics, you may already have a glimmer of a hint of a possibility of the answer to that question.



The Hidden Side of the Super Bowl (Ep. 59)

Our latest Freakonomics Radio on Marketplace podcast covers the upcoming Super Bowl between the New York Giants and New England Patriots. (Download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript.)

We figured that of the 100 million-plus people who “watch” the game each year, a lot of them aren’t what you’d call rabid football fans. Does that describe you? If so, this episode is a handy cheat sheet that’ll let you converse knowingly with your football-crazed friends, and maybe even one-up them.




Why Online Poker Should Be Legal (Ep. 93)

In our latest Freakonomics Radio podcast, Steve Levitt visits with Marketplace‘s Kai Ryssdal to discuss his poker research and his personal poker history. The episode is called “Why Online Poker Should Be Legal.” You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.

In case you haven’t been following the long-running legal story, here’s the gist. Online poker was growing fast in the U.S. until Congress passed the Unlawful Internet Gambling Enforcement Act of 2006, which pretty much shut things down. The ruling was based in large part on the government’s reasoning that poker is predominantly a game of chance as opposed to a game of skill.  But is this classification correct?



Is Good Corporate Citizenship Also Good for the Bottom Line? (Ep. 71)

Our latest Freakonomics Radio on Marketplace podcast is called “Is Good Corporate Citizenship Also Good for the Bottom Line?” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

The short answer: yes. That’s the finding of Robert G. Eccles, Ioannis Ioannou and George Serafeim from their recent paper “The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance” :

“We show that there is significant variation in future accounting and stock market performance across the two groups of firms. We track corporate performance for 18 years and find that sustainable firms outperform traditional firms in terms of both stock market and accounting performance.”



Retirement Kills (Ep. 75)

Are you bummed out that you might have to postpone retirement for financial reasons?

Well, there may be a silver lining: it looks like retirement may be bad for your health. That’s the topic of our latest Freakonomics Radio on Marketplace podcast, “Retirement Kills.” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

The Great Recession has put a lot of retirement plans on hold, often at the behest of governments who can’t afford to pay pensions. Germany, the U.K., and France have all upped their retirement ages.  And the U.S. is seeing a lot more older workers as well. Lisa Boily of the Bureau of Labor Statistics tells us that people 55 and older are expected to represent 25 percent of the labor force by 2020.

Part of this is simple demographics — the graying of the baby boom — but Americans are also working longer.



A Cheap Employee Is … a Cheap Employee (Ep. 79)

Our latest Freakonomics Radio on Marketplace podcast is called “A Cheap Employee Is … a Cheap Employee.” 

(You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

It’s about the question of whether low-paid employees are indeed a good deal for a retailer’s bottom line as the conventional wisdom states.

The piece begins with a couple of stories from blog readers, Eric M. Jones and Jamie Crouthamel, which were solicited earlier here. (One of the true pleasures of operating this blog is having a channel by which to turn readers into radio guests — thanks!)