Archives for nudges



Stand-Up Gamblers

Anglicare, a Tasmanian welfare agency, has submitted a proposal to the Australian government’s inquiry into problem gambling that would require pokies (the Aussie version of a slot machine) players to stand up while playing.  ”We don’t want to punish people, but there are things we can do to assist problem gamblers to get a break in play,” said Chris Jones, the CEO of Anglicare. “If they want a break, they can sit elsewhere, but they don’t need to take a seat in front of a machine.”   Read More »



Answer to Our Nudge Photo Contest

The results are in from the nudge photo contest we posted on Monday. Thirty-six out of 103 responses got it exactly right: to stop folks from urinating on the wall. Many also wrote that it was to prevent grafitti, so close but not (as I’ve been told) the exact motivation.

The first to answer correctly was, Skyjo, whose response was third overall.

Of the 36 correct answers, we randomly chose comment #63 by ann, “So that people won’t urinate on the wall as a sign of respect.”

Nudges aren’t just for humans. Here is a photo, also from Jan Chipchase, of a similar nudge with the same exact goal of reducing public urination. This time the target is dogs, not humans.



A Nudge Photo Contest

What is this photo about? It came to me courtesy of Jan Chipchase, a design guru who spoke at a great meeting last week on how to help microfinance meet the needs of clients better. As an aside, the most poignant question posed at this meeting of donors, investors, policymakers and researchers on microfinance: Why oh why did it take so long for “client needs” to be the topic of conversation? And the most important question posed: How can we go beyond understanding something about client behavior and choices and translate that knowledge to scalable policies for banking to the poor?

Anyhow, I digress, back to the contest. Read More »



Mandating Calorie Counts: Has Libertarian Paternalism Gone Too Far?

Staring at the menu board on a recent and rare trip to a California fast-food chain, I was stunned by the cost of a milk shake: 880. Eight dollars for a milk shake, really? Well, no. That was the cost in terms of calories. But I would have gladly traded that in dollars and cents to be spared the knowledge of how many calories my post-triathlon race reward would cost me. Feeling sufficiently guilty once confronted with the calorie content, I downsized and saved a couple hundred calories. But I left feeling dissatisfied and unambiguously worse off.

This kind of experience could be coming to a restaurant near you by January, when the FDA plans to roll out mandatory calorie labeling regulations approved by Congress in the same bill that authorized ObamaCare. At chain restaurants with more than 20 locations, you won’t be able to avoid the calorie information, which is prescribed to be posted on menus and menu boards near prices and printed at least as large. So much for the days of blissful ignorance.

While the calorie labeling law is intended to improve health outcomes for individuals, it is effectively a government-mandated guilt trip and a sign that libertarian paternalism—the seemingly benign notion that “choice architects” can “nudge” people to make better decisions for themselves—has gone too far. Read More »



A Hindu Traffic Nudge

What’s the one thing that convinces Indian drivers to slow down? Read More »



As Part of New Healthcare Law, Calorie Counts Go Nationwide

We’ve blogged a few times about the effect of calorie-count postings in restaurants in New York City – the extra information is valuable, but its efficacy in changing eating habits may be minimal among the people most likely to need a change. That said, the New York movement is now going national as part of the new healthcare law, which requires restaurant chains with 20 or more outlets to post calorie information at all their restaurants. Read More »



Is the Paradox of Choice Not So Paradoxical After All?

The psychologist Barry Schwartz’s book The Paradox of Choice (here’s his TED talk on the topic) was, for me at least, very persuasive. It made a compelling if counterintuitive argument: even though many people (economists especially) argue that more choice is almost always a good thing, Schwartz argued that too much choice is actually a bad thing, causing decision paralysis and unhappiness. Read More »



No Need to Reinvent the Nudge

A Boston Globe article explains how “positive deviance” — a way to change behavior by using “nudges” that already exist in a community, rather than imposing them from the outside — substantially decreased malnutrition in a Vienamese village: researchers observed children who looked more nourished than others, found that their families were feeding them crabs — considered a low-class food — and encouraged neighbors to follow the family’s good example. Read More »