Archives for aptonyms



The Rising Obesity Tide

Obesity continues to plague the U.S., with nine states now reporting that more than 30% of their population is obese. Read More »



Today in Aptonyms

A well-named plant scientist recently weighed in on the European Commission’s decision to “to allow genetically modified potato varieties to be grown in some European Union countries.” Read More »



Yes, Part II

In a recent post, I extolled the virtues of Robert Cialdini‘s Yes!: 50 Scientifically Proven Ways to Be Persuasive. The book is wonderfully designed in 50 short chapters to describe the results of 50 different randomized field experiments. The format of, say, 1,800 words per chapter is a bit unusual. But I found it a Read More »



If I Change My Name to Millionaire, Will I Win the Lottery?

We’ve said it many times before: your name is not your destiny. Unless you choose to make it so. In our continuing quest to bring you Grade A aptonyms from every walk of life, here’s the latest offering: + The author of a new bread cookbook, Kneadlessly Simple, named Nancy Baggett. (HT: Raj Pandravada.) + Read More »